MyLens.gr

MyLens.gr is a new company and online store that specializes in contact lenses and cleaning solutions. The task was to design a logotype and accompanying website that would reflect the store’s strive for quality products and service.

We focused on creating a characteristic, minimal logo inspired by the human eye which we combined with strong typography relating to optometrist tools. The whole look and feel resonates a feeling of clinical and medical reassurance which was also the guide for creating the online shop, an environment practical and easy to use.