Greek Challenge

Greek Challenge was Greece’s bid to enter the world of America’s Cup by participating in a Louis Vuitton event for the first time. Founded by Greek businessman Sotiris Buseas the team was made of 25 athletes who took upon the task of competing with the best in the world at Auckland, New Zealand during 2009.

Under an extremely limited amount of time it was our task to create a logo for the Greek team that would visualize its determination for a win by combining key elements of Greek culture and its close relation with the sea.