Krav Maga Club

Krav Maga is a self-defense system developed for the military in Israel that consists of a wide combination of techniques sourced from other martial arts and fighting sports. Krav Maga is known for its focus on real-world situations and extremely efficient and brutal counter-attacks.

For “Krav Maga Club” we were commissioned to create an identity that would reflect the dynamics and heritage behind the Krav Maga martial art as well as the modern and simplistic look of the sports center’s facilities. The outcome was achieved by utilizing clean and simple shapes as well as a minimal color palette.